I was standing in the custom design shirt store trying to figure out what I wanted on my LisaFIT shirts.  The owner was helping me.  I had a list of sayings such as, “You want this body?” which we both agreed would get the wrong attention.  Then there was, “How to get fit?” which sounded so boring.  None of them seem to fit me and my business model.  So I gave up trying to come up with a “catchy” phrase.  The owner and I sat down in his office to write up the invoice.  As he was putting together my total cost, he asked me, “Why in the world would you start a business?”  He knew of my situation.

I was a mother of three young children, ages 3, 5 and 7.  My husband at the time traveled about 70% of the time.  We had no family to help.  I remember trying to get a job and writing down my available hours of MWF, 930AM-1130AM because my youngest was in preschool from 9AM – 12PM.  I had every excuse in the book to not start a business.  I was busy.  I was tired.  I had no time.  I had no help.

I calmly looked at the owner and said, “No excuses!”

What’s your excuse?

What's Your Excuse?

What’s Your Excuse?

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