A few years ago, I was at a health and fitness convention sitting in a lecture about women in business when I heard these crazy statistics. In the world of health and fitness consumerism, women make up 80%. They buy the yoga clothing, the fitness memberships, the nutrition apps, the newest running shoes, trendy supplements – you name it – they are spending way more money on health and fitness than men. That is a lot of money especially when Business Insider states, “As consumers continue to gravitate toward lifestyles grounded in health and wellness, the fitness industry is cashing in to the tune of nearly $100 billion globally.”
So if that statistic is shocking, here is the kicker – only 13% of businesses in the health and fitness are owned by women, WTF!! Why is that? Does it truly take “balls” to open a business? As Betty White says, “Why do people say, ‘grow some balls’? Balls are weak and sensitive. If you wanna be tough, grow a vagina. Those things can take a pounding.” Come on vagina peers – if there is something you are passionate about – make it happen. If there is something you want to see in the world – create it. If you are wanting a difference, then be it.
Be Healthy – Be Happy